2017 Kia Niro "Hero's Journey" Commercial

 

Kia has created a commercial that both advertises there new 2017 Kia Niro but also brings attention to different current issues. In the commercial "Hero's Journey" starring Melissa McCarthy, it begins with Melissa driving the Niro down a snowy, curvy road when she gets a call that the whales need saving. This trend of driving in the 2017 Kia Niro and getting calls to save a new issue, such as the ice caps melting and deforestation, continues. Every time the Niro gets her to where she needs to be to participate. Kia brings comedy and thrill into the commercial by showing Melissa falling from a tree, a whale splashing her out of her boat, or a rhino chasing her. At the end of the advertisement Kia states that it is hard to be an "eco-warrior but it's easy to drive like one" and advertises their eco friendly, most fuel efficient 2017 Kia Niro crossover. Kia made a smart and thrilling commercial that both brings light to important issues facing the Earth today and their fuel efficient, eco 2017 Kia Niro.