2017 Kia Cadenza, Better Handling Performance
In the new Kia commercial "2017 Kia Cadenza. Better Handling Performance", Kia creates a classy, relaxing advertisement with beautiful calligraphy to show off the performance of the all new 2017 Kia Cadenza. The commercial starts off with camera shots of a calligrapher creating smooth lines on a white sheet of paper, forming letters. Then the commercial cuts to the 2017 Kia Cadenza dancing over a track going from forward to reverse and turning tightly. It is then shown that the Cadenza car created "Cadenza" on the track with its tire marks. The screen then shoots to a brief sentence that states that the 2017 Kia Cadenza has better handling performance than the 2017 Lexus ES 350. The advertisement ends with the Cadenza logo with the statement "Impossible To Ignore" underneath. Kia did a great job showcasing the real power and capability of the all new 2017 Kia Cadenza by comparing it to the Lexus brand.