KIA Tops J.D. Power's Inital Quailty Nameplate for SECOND straight year!
Soul and Sportage Receive Initial Quality Awards
Reconfirming KIA's status as today's world ?class automaker, the 2017 J.D Power Initial Quality Study (IQS) just recognized KIA Motors as the highest=ranking nameplate in the United States for the second year in a row. KIA improved 11 points as owners reported fewer issues with the brand's vehicles within the first 90 days of ownership than all other car and truck brands in the U.S.
KIA owner experienced 72 problems per 100 vehicles, which marks lowest number of problems in the last 20 years of the J.D Power IQS study. The brand's performance was driven by five segment awards - the most of any nameplate - for the Soul (Compact Multi-Purpose Vehicle), Forte (Compact Car), Cadenza (Large Car), Niro (Small SUV) and Sorento (Midsize SUV). The Soul took home an IQS award in the Small SUV segment.
The Cadenza set a new nameplate benchmark for the Kia brand by earning the best score among all models ranked in the study. Together with the Optima and Sportage, each of the seven award eligible Kia models included in the 2017 IQS study finished first or second in their respective categories, an astonishing accomplishment.
The annual report analyzed responses from nearly 80,000 purchasers and leases of new 2017 model-year vehicles who were surveyed after 90 days of ownership. Vehicles were evaluated on driving experience, engine and transmission performance and broad range of quality problem symptoms reported by vehicle owners.