Kia ranks highest among all automotive industry nameplates in the J.D. Power 2016 U.S. Initial Quality StudySM (IQS). This significant milestone comes just one year after Kia ranked second overall in the 2015 IQS. It also represents the first time in 27 years that a non-luxury brand has led the industry in the U.S. Initial Quality Study. In addition to its industry-leading performance this year, Kia produces two award-recognized models: the 2016 Soul in the Compact MPV segment (second consecutive year) and the 2016 Sportage in the Small SUV segment.
For a second consecutive year, the Soul, Kia’s unique multi-purpose vehicle, is the brand’s highest-performing model in the Initial Quality Study. The 2016 Kia Soul ranks highest in the Compact MPV segment and is among the 10 highest-scoring models industry-wide. The Soul has also received an IQS segment award four times since 2012, and for a second consecutive year in 2016. The Soul has both the fewest number of design-related problems and defect/malfunction problems in the Compact MPV segment, While the Kia Sportage has the fewest number of design- related problems in its segment.